Individualized Care
Your body, your biology, your life goals. We build a care plan around what makes you unique — not the protocol we use on everyone else.
Form your fertility
Empowering you to navigate your fertility journey with whole-person care designed for you.
We help you form your fertility with whole-person, individualized care, and human support to navigate your fertility journey.
There's not a one-sized-fits-all approach to fertility care. Your fertility should be based on your body, rather than being fit into a standardized clinical box. We build an individualized care plan based on you, your biology, and your life goals.
360°
Whole-Person Care
1:1
Point of Contact
100%
Data Transparency
Human Support
One point of contact. Real conversations. No portal-only updates, no silence between appointments. A partner who knows your history and actually picks up the phone.
Clinical Excellence
AI-assisted precision combined with whole-person insights. You'll always have the same data your care team has — never a passenger in your own journey.
Northwest Arkansas
The new form of fertility care for Northwest Arkansas.
This region is growing fast, but fertility care still asks too many people to drive out of market, wait too long, or navigate fragmented systems. Forma is designed to change that here in Northwest Arkansas.
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Our Vision
A fertility clinic built for NWA, where care begins in days, not months.
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Our Community
Rooted in Bentonville and serving Fayetteville, Rogers, Springdale, and the broader region.
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Partnerships
Built to connect with the providers, employers, and communities shaping care in Northwest Arkansas.
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Access
40–50% of fertility patients still travel out of market. Forma brings more of that care closer to home.
Fertility care has a problem. We're here to fix it.
If you've been through the system before, you know. We see you.
The reality
Fertility care Fertility care can be...
- Isolating and overwhelming
- Confusing and hard to navigate
- Cold and impersonal
- Exhausting in every way
- Something you have to fight for
What we believe
Fertility care Fertility care should be...
- Warm and genuinely supportive
- Clear and easy to understand
- Personal and built around you
- Proactive, not just reactive
- Something that works for you
What We Do
Care for every step of your fertility journey.
Whether you are seeking answers, planning ahead, or ready for treatment, Forma brings the core paths of fertility care together in one place in Northwest Arkansas.
Fertility Assessment
A comprehensive picture of your fertility health. Hormone panels, ultrasound, and individualized interpretation — so you know where you stand before deciding what's next.
Fertility Preservation
Egg freezing and embryo banking for those who aren't ready yet. Proactive care before time pressure becomes a factor.
IUI & IVF
Intrauterine insemination and in vitro fertilization, locally. Individualized protocols tailored to your biology and history.
Embryo Screening (PGT)
Preimplantation genetic testing to screen embryos before transfer. Better outcomes, reduced miscarriage risk, and full visibility into your data.
Meet the Founders
Building the future of fertility care in Northwest Arkansas.
After navigating their own fertility journey, Hassan and Danielle Huntley founded Forma Fertility to bring whole-person reproductive care to Northwest Arkansas and families across the Heartland, including Arkansas, Oklahoma, and Missouri.
Why We Started Forma
When we began our journey to build a family, we never expected how complex and isolating fertility care could feel.
Our path took us through clinics across Arkansas, Oklahoma, Texas, and Missouri and through five embryo transfers, two of which resulted in the pregnancies that brought our children into the world. While we are deeply grateful for our family, the experience revealed a gap in care. We started Forma Fertility to bring whole-person reproductive care to Northwest Arkansas and families across the Heartland.
Common Questions
Questions about fertility care.
Questions about fertility care.
We have answers.
Everything you want to know about Forma and fertility care in Northwest Arkansas.
Forma is a purpose-built fertility clinic coming to Northwest Arkansas. We're building the region's first clinic fully dedicated to individualized, whole-person fertility care — IVF, IUI, egg freezing, embryo screening, and fertility assessment — all without leaving NWA.
We're currently in the development phase, working toward opening in the NWA region. If you'd like to be among the first to know when we're accepting patients, sign up for updates below.
NWA is one of the fastest-growing regions in the country, but fertility care hasn't kept up. An estimated 40–50% of people seeking fertility treatment are forced to travel out of market. Forma is built specifically for this community, not relocated here from somewhere else.
Most clinics fit patients into standardized protocols. Forma builds care around you — your biology, your timeline, your goals. That means a single point of contact, full data transparency, and a care plan that's actually yours.
Anyone curious about their fertility. You don't need to be trying or have a diagnosis. Forma is for people who want to understand their options early, preserve their fertility, or pursue treatment with a team that actually knows them.
Find your form.
Forma is coming to Northwest Arkansas. If you're curious, want to stay informed, or are interested in partnering, we'd love to hear from you.